1/9/2023 0 Comments Signpost writingInstead, we must realise that good practice in writing for the web is to write web content that supports ‘scanning’. This means that we need to be able to write web content that does not demand to be read. The predominance of users’ scanning behaviour means that when we write for the web, we need to make sure that we write pages that can be scanned as efficiently and effectively as possible. This behaviour is typically known as ‘scanning’. Heart-breaking as it might be for people who write for the web, research has repeatedly shown that users typically glance at a page to quickly ‘get the gist’ of it and then (if you are lucky) concentrate their attention on a specific area that’s relevant to their goals. The most important thing to realise when writing for the web is that most people don’t read web pages, they scan them. Signposts must be visually noticeable, make sense out of context and communicate their message as clearly and directly as possible. Final drafts will be due the Monday after Thanksgiving, November 26.Web content should be written with signposts that clearly communicate what issue is being covered. Please send your ideas to Todd Felton by November 5. What have they experienced as they seek to master things like close readings of informational texts? Or writing with evidence? Or reasoning abstractly or quantitatively?
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